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HotShots Media Group LLC is seeking qualified capital investors to continue the development of our multi-featured high school sports web application and online e-commerce business model.

Now in its third year of operation, YAVarsity.com is a content-rich, interactive new media web site covering the York-Adams League in southcentral PA. We offer our users incredibly diverse functionality - daily blogs, streaming video game clips, game photos, live audio streaming of local ESPN covered games, scores, stats, message boards, chat, a player lounge and podcasts make up the site's core content. Our hyperlocal model appeals to the 95% of high school athletes - male and female - who play for the love of the game, grind it out in practice every day, and whose consummate high school sports accomplishment will be beating their crosstown rivals this year.

Marketplace Analysis
The last six months has been an interesting time in the high school sports space. There's a lot of maneuvering taking place... MaxPreps was purchased by CBS, Rise and Takkle have become affiliated with Sports Illustrated, Hearst-Argyle launched High School Playbook, Comcast has the potential to easily become a major player, and Yahoo! Inc. just signed a deal to purchase Rivals.com. Rivals' approach is similar to the other national contenders but currently more tightly focused in the college sports space. We're sure that will change as they try to enhance their high school sports coverage. We gleaned this rather pointed snippet from their release... "When the next LeBron James or Carmelo Anthony begins to emerge from the remote playground or dusty prep gym, it certainly won't be ESPN, Sports Illustrated or this newspaper that will break the story. That distinction most likely will belong to Rivals.com..."

The national sites online tend to focus more on elite teams and individuals. There's certainly a market for that, but consider the market that exists where the other 95% play! We offer a business model that can penetrate deeper into local high school sports marketplaces across the country, and do a better job than the competition of capturing, entertaining and maintaining the local high school sports enthusiast. It's an model that creates a more enthusiastic, dedicated group of users because we're supplying content that is extremely pertinent to them in their home courts. The national sites focus on football, basketball and baseball... our model actually covers both genders in fifteen major varsity sports! Our approach of dual-gender coverage - bringing with it a female audience - and broader demographic reach provides an attractive base of viewers to many national advertisers. 

Business Concept
We are now attempting to create a national network of hyperlocal affiliated high school sports web sites based on the YAVarsity.com web site and business model.

We have no doubt that our original content hyperlocal model will be a much more effective web site model than the competition. YAV and its competitors, in effect, are approaching the high school sports market from opposite ends of the web spectrum. The competitors have created overarching - "simulated national" - web sites, but in reality they currently have very little deep penetration at the local level. It's impractical to cover local high school sports without a local presence, and the other sites currently have little to no local presence within the "national" market that they are trying to serve. In my opinion, it's almost a dichotemy - how can they create content that is "national" in scope but still relate it to a local level? Trust me, no one in upstate New York cares what a high school baseball score was in North Carolina... but they care deeply about the score of their crosstown rival's game. An expanded YAVarsity.com model, on the other hand, starts with local content, and once a functioning group of affilaites is establisehed, a network is immediately created. 

Justification
From a recent MaxPreps press release, we learned that... "Over 7 million students participate in high school athletics each year. MaxPreps' primary users are males, age 14 to 18. Drawing from a network of over 10,000 coaches from all 50 states, MaxPreps.com provides a single source of information on nearly 80,000 high school football and over 200,000 boys basketball games played each year. The data is combined with over 200,000 photos taken by MaxPreps photographers. Currently, MaxPreps.com has over a million high school athletes registered in its database."

All well and good statistically... until you begin to extrapolate what a network of affiliated YAV web sites could become. Based on two years of operating our web site model, we already know that our content captures a broader audience... both male AND female athletes (age 13 - 19) AND their parents and extended families (40% of our weekday viewers come from commercial ISP's during working hours). All of our content, 15,000+ pages over two years of activity (basically daily blogs, message boards and action photos) was created and maintained by two part-time content providers. We currently have over 233,000 action photos and 125 video clips available on our site... all covering just 22 local high schools... and all heavily visited. In the period from August 1, 2006 to May 1, 2007, we had over 369,000 individual users view over 2.7 million pages on our web site. With 5 ad blocks per page, we served over 10 million ad views... and this is all to a local audience. Now, duplicate this model, say 10 times in 10 other local markets and you'll create network statistics built on local unique users that are ten-fold their current level! The model is easily scalable and can be effectively deployed very quickly. We know how to do "local"... and we do it well. The competition simply cannot match this "boots on the ground" approach. We presented this idea recently to Steve Wulf at ESPN The Magazine and his comment hit home... "This plan is genius."

Revenue Potential
This network of affilated web sites also has great revenue potential based on YAVarsity's three current sources - advertising, image sales and commemorative products. National advertisers will be attracted by the broad demographics and user statistics and will have banner and other retail ad programs available to them. Local advertisers will also be able to enjoy the site's success by offering coupons and other local promotions. The YAV site model also builds revenue through the "iTunes concept" of dollar downloads - each picture on the site is available as a digital download for credits which can be purchsed via auto-processed credit card transactions and added to their YAVarsity.com account. For example, 5 credits is $5. Each digital download is 1 credit. And lastly, we've started a rev share partnership with SharedBook to create unique, individually printed commemorative fan books using the vast hyperlocal content available on our site.

Even though our product is optimized to cover high school sports, at a broader level, this model could also be developed to cover much, much more. Developed as a stand-alone product, this model could support any league, at any level... anywhere. The possibilities of what that can do for business partners user base are almost mind-boggling.

Join us today!
The HotShots Media Group‘s high school sports web application is uniquely positioned in the marketplace. No other program offers such broad functionality and potential for user interaction.

For more information on investment opportunities, call (717) 779-3971 today. Ask for Rick Holberg, YAVarsity.com's Business Manager. Serious inquiries only, please!

Click to read our recent Press Release